Teaching Tips: Know Your Niche
As mentioned in our “How do I get more clients?” article, part of operating a successful online instruction business is knowing and marketing to your specialties—that is, to your niche. Most clients will have specific goals in mind, so they’re probably going to look for instructors who can help them with those goals. Therefore, as counterintuitive as it may seem, by narrowing your focus down to a few specialties, you may actually get more business than if you tried to appeal to everyone.
With that in mind, here a few tips for finding and capitalizing on your specific niche as an instructor.
Know Your Niche
As members look for instructors, they’ll likely be looking for something specific (e.g., a beautician who specializes in curly hair; a personal trainer who specializes in weight loss; etc.). The better you can appeal to those specific needs, the more members you’ll attract.
Advertise Your Niche
Include your specialties on your profile and use the “My Approach” and “About me” sections to briefly talk about those specialties. Similarly, if you have experience working with special populations (e.g., workouts that cater to kids or to pregnant women), advertise that on your profile.
The keyword search that members use when looking for instructors will search all the text on your profile, so as long as you mention your niche specialties somewhere on your profile, members can see that in their search results. That also means that it would be effective to use popular keywords and buzzwords that people will search for.
Schedule for Your Demographic
If you cater to a specific demographic (e.g., business people looking to work off steam; full-time moms looking for recipes), schedule your availability around the times that those people are generally most available.
Engage with Your Members
Members are hiring you because they want accountability and a personal connection. If they only wanted info, recipes, or exercise plans, they’d just watch YouTube videos. So be sure to give your members that connection. Learn and use their names. Get to know them a little by asking about their goals and ambitions, maybe even talking about what motivates them. And then follow up with them, maybe sending a “Thank You” message a day or few after your session and checking in to see how they’re doing and if they have any questions.
Be your members’ biggest champions. Believe in them, even when they don’t believe in themselves. That can do wonders to motivate people to push through the days when they don’t want to put in the work towards their goals.