How do I get more clients?
In order to grow your business, you will need to market yourself. Yes, we do most of the networking and advertising for you through our platform, but you’ll still need to establish the look and feel of your business—that is, of you as an instructor. And you’ll likely find more business success if you have a clear vision of your business (you can think of it as a brand, if you like), if you stick to that vision, and if you focus on your clients and their needs. Here are a few pointers.
Part of a successful session is having a plan. Odds are you’ll help your members have more success when you know what you’ll be doing with them—and why you’re doing it. However, it’s just as important to be able to adapt that plan to your members’ needs. We all vary in our experience levels and learning styles, so some members may need more time than others to master certain techniques, moves, or practices. Similarly, based on history of injury, some members may find certain movements difficult and may need modifications. The better you can adapt your plans to your members’ unique needs, abilities, and learning styles, the more successful they’ll feel, and the more likely they’ll want to work with you again.
Know Who You Are and What You Offer
What sets you apart as an instructor? Are you a yogi who’s really into fostering compassion? As a fitness instructor, are you the master of high-intensity cardio? Are you a life coach who specializes in maintaining healthy relationships? Basically, figure out what it is that drives you and that you’re most passionate about. Then figure out what you’re best at. The blending of those components will be your ideal niche—that is, your business identity. Most importantly, make sure it’s a true reflection of who you are. People respond well to authenticity.
If it helps, consider creating a slogan or tagline for your business. You don’t have to put this on your profile (although you can if you want), but simply having one can help remind you of your path and can help you stay true to your identity and strengths.
Market to Your Niche
Once you know who you are as an instructor and what you have to offer, make sure that the things on your profile (photos, “About You”, etc.) are consistent with that. Again, if you’re a positivity-focused yogi, instead of just talking about poses or experience, maybe consider including a favorite inspirational quote somewhere on your page. If you’re trying to market yourself as a high-intensity specialist or an athletic trainer, you might want to include some images in your photo gallery of you doing cardio drills. These little touches will help to show your clients that you practice what you preach.